Friday, July 22, 2011
DESMOND CYRIL
Since its inception in 2007, MTN had continued to roll out relevant products and programs that instill a sense of practical competition, which in the long run culminates into the utmost advantage of the consumer.
I think its marketing team deserves "a pat on the back" for instituting strategic marketing values, which benefit both the company and consumers as well.
The mobile money service is quite convenient, considering the massive waves it makes in sustaining a cashless economy.
The 5am-8 am 1 pesewa per minute comes in handy. The company has also made significant progress in its cooperate social responsibilities.
The MTN internet service is evidently fast, but too expensive. Sometimes, their network too becomes handicapped, well but not as adverse as the others.......
MTN has continued in its unrelenting quest to improve the capacity base of it’s already over 9 million customers. Introducing a DVB-H live broadcast which supports the transmission of live T.V on the mobile phone was a priceless invention.
I reckon we all know about the ingenious strategies of MTN to capture the cream of the market but honestly speaking, if their adverts could be so controversial, in reference to the so called GAVET, I shudder to think if the other networks which had so much been indicted would have any other strategy which would comprehensively wipe out the impact of the GAVET advert.
Sometimes I wonder if the other networks have any Marketing officials at all. Their adverts are porous, monotonous and stunningly annoying. The adverts are practically a cacophony of incessant noises and lack any sense of intellect and reasoning.
In spite of its ineluctably massive feats, MTN should be more conscious of the plight of consumers, increase the enormity of customer satisfaction, based on improvement in network quality and its ability to rectify technical hitches promptly.
Its’ not just a matter of bringing on board a barrage of customers without putting in place strategic policies that would adequately cater for their needs.
If they really need to sustain their customer base and prevent them from switching to the other networks because of the advent of mobile number portability( where moving to other networks doesn’t change their number, which was their initial fear), they better improve upon their services to avoid “customer poaching”.
And now I really want to write as if I’m talking…….but I would try not to cast invective expletives………The fact is that sometimes when you are calling the MTN office helpline, it takes a pretty long time for them to respond, 1 hr is even too short. or have they been sleeping?. They really need to improve upon this basic slur. The only thing which is preventing me from switching is because I think MTN Is relatively better.
For me, honestly I think MTN deserves thumbs up for their incisive, concise, and practical programs promotions that I think are sometimes tricky well because they’re not NGOs, in spite of their many flaws and shortcomings in relation to customer satisfaction etc.
But relatively, based on my own deductive and empirical researches, I think MTN is the best network in Ghana, at least for now………………..
